Already using Adsense and want to increase your revenue? We explain how this is possible and how you can increase your website traffic to get better SERPs.
What is AdSense?
Google AdSense is a program run by Google that allows publishers to display targeted ads on their websites, in exchange for a share of the revenue generated from clicks on those ads. Advertisers bid on keywords related to the content on the website, and the ads that appear are chosen based on factors such as relevance and the amount of the bid. AdSense is a popular way for website owners to monetize their content and earn money from their online properties.
How can I earn more than with Adsense?
If you’re a web publisher, placing ads on your website from a provider like AdSense is pretty much a no-brainer these days. Having ads on your web properties can increase your earnings substantially. While Google AdSense is the biggest and most well-known ad provider there is, there are better choices available to you as a website owner. Ezoic is one of these choices.
Ezoic vs. AdSense, which is the better ad provider for web publishers?
Comparing earnings, tools and overall user experience, Ezoic is a far better choice for web publishers than AdSense. From a revenue standpoint, Ezoic will outperform AdSense by a wide margin. This is because Ezoic uses a process called header bidding to increase the amount advertisers pay for ads on your website.
What Is Ezoic?
Ezoic is an ad network founded in 2010 that covers the basic services provided by AdSense, plus a whole lot more! In fact, I shouldn’t technically even refer to them as an “ad network”.
While Ezoic provides the benefits of a premium ad network, being an ad shop is just a part of what they offer web publishers. Ezoic is a technology company that provides a ton of additional services and benefits to website owners. But before I get into the extra benefits, let’s focus on the ad side of things.
Much like AdSense, Ezoic will place ads throughout your website, but they do it in a MUCH smarter and more profitable way. Ezoic uses header biding, multivariate testing and artificial intelligence to increase your earnings substantially over AdSense.
You may have previously heard mention of the term “header bidding” but what exactly is it?
Header bidding is an advanced feature of programmatic ad buying where advertisers take part in an auction to determine the highest bidder for a particular ad location on a website. Header bidding insures that online publishers get paid the highest amount for ads displayed on their website.
What this means is that when a visitor arrives to a page on your website, a mini auction takes place behind the scenes between the advertisers who are competing for your audience. This auction takes place very quickly in just a matter of milliseconds, and the winning bidder gets to show their ad to your audience.
Header bidding ensures that you as the website publisher always gets the highest amount an advertiser is willing to pay for placing an ad on your property. Let’s face it, you’ve created a valuable audience with your website content and marketers are willing to compete for that audience.
Ezoic’s Ad Tester and Multivariate Testing
Ezoic also uses something called multivariate testing. It’s a bit of a mouthful to say but thankfully it’s easier to explain. So what is multivariate testing?
Multivariate testing is the process of testing multiple variables over time to ultimately determine the optimal combination of these variables for the desired outcome.
Okay, maybe that wasn’t quite as easy as I thought! So let me explain it this way. When using display ads on your website there are a huge number of variables to take into consideration. These variables include the number, size and placement of all the ads on the site. These variables have an effect on user experience, bounce rates, and overall revenue earned.
You may be familiar with the concept of A/B “split-testing.” A/B split-testing is used to determine if variable A or variable B provides better results in a given situation. The multivariate ad testing performed by Ezoic is A/B testing on steroids!
Many ad networks, Google AdSense included, offer the same basic layout of ads to every visitor. They’ve determined through testing that this ad layout works best for the majority of the websites users.
Okay, great, but what about the users that fall outside of the majority? This is where Ezoic’s built-in multivariate ad testing really shines! Ezoic’s Ad Tester will learn, through A/B split testing thousands of variables across thousands of users, to combine all the variables in such a way that the visitor will have the best experience possible and the publisher will profit the most.
They do this on a user by user basis. For instance, they know from a users previous browsing history across the web what that individual user’s tolerance is for the overall number of ads and their placement.
If “user A” will tolerate more ads without bouncing from your site, Ezoic will show them more ads. If “user B” has a history of bouncing when too many ads are shown, then Ezoic’s ad tester will be more conservative and show fewer ads to that user. Or perhaps Ad Tester will place ads in different positions that provides better results with that particular user.
Ezoic’s Multivariate Ad Tester identifies categories of users through ongoing testing to determine the perfect number and placement of ads. It’s all about maximizing your earnings by visitor.
Imagine trying to do that level of split-testing on your own? It would be impossible! Multivariate testing benefits everyone including the user, the advertiser, and the website owner, all while maximizing revenue from each visit to the site.
Ezoic or Adsense: Which Earns More?
Now it’s time to dive into the numbers and see whether Ezoic or AdSense earns more money. Ezoic has case studies on their site that show website owners who’ve switched to Ezoic increasing their revenue between 39% and 106% or even more! Let’s see if my numbers bear that out.
We started placing ads through Ezoic in October 2021. In the 4 weeks leading up to Ezoic, we earned with a high-click website 2,886.30€ (this corresponds to $ 3,348.52)
In the first 4 weeks with Ezoic we earned $5,630.88. This is an increase of 69 %!! These numbers are real!
Ezoic is the clear winner compared to Adsense.
If this report and these Values have convinced you, then register at this link.
Ezoic offers even more advantages and features that are worth their weight in gold for SEO and webmasters:
Ezoic’s Big Data Analytics
Being a technology based company, Ezoic accumulates a huge amount of data about the websites it works with, and they share this extremely detailed information with you through what they call Big Data Analytics.
The Big Data Analytics reports can show you:
- Real-Time Data – This report shows you what’s currently happening on your site including the number of active visitors, estimated earnings down to the minute, active pages being viewed, and visitor location.
- Revenue – You can really dive into the revenue reports section to break down earnings for certain periods and compare them to previous periods.
- Content – These reports are all about the content on your website. You can use them to break down earnings, engagement, bounce rates and a whole lot more on a page by page basis. This allows you to see exactly which articles and pages on your site are providing the best earnings so that you can create more relevant content along the same lines.
- Traffic Sources – You can get into this report to determine exactly where your traffic is coming from and the exact earnings coming from these sources. For instance, if your spending too much time every day engaging in social media for your site, you can use this report to determine if the results are worth the time you’re spending.
This is barely scratching the surface of the information that Big Data Analytics can show you. The bottom line is that you can actually profit from this information. Even AdSense and Google Analytics combined can’t get to this level of detail.
Ezoic’s Caching App
Ezoic also has a bunch of built-in apps that you can use to do all sorts of things like serve your site as AMP pages, add GDPR compliancy, and add SSL security certificates. My favorite feature, however, is their CDN caching app.
By enabling Ezoic’s CDN caching, your website visitors can get your site delivered to them from a server close to their location from anywhere in the world. This caching can significantly speed up your website, and a faster site will earn you more money.
Of course this caching is free!
Ezoic & AdSense Eligibility Requirements
Both Ezoic and AdSense require an approval process and have some basic requirements before accepting a website for ads. The requirements are pretty similar for both and include:
- Must be at least 18 years of age (if underage, a parent or legal guardian will need to create an account).
- Have a website (neither of these companies work with social media sites)
- Having interesting and unique content that steers clear of topics such as adult material and/or violence.
There is one main difference between Ezoic and AdSense, however, when it comes to traffic. AdSense has no traffic requirement. If you have a fully set-up website with useful content, it’s likely you will be accepted by AdSense even if you have little to no traffic.
Ezoic on the other hand has a requirement that your website needs to have 10,000 pageviews a month before acceptance.* This makes some sense though, if there is little to no traffic, there will also be little to no earnings. Plus Ezoic’s AI needs a certain amount of traffic for it’s testing to really get to work.
*Update January 2023: Now it is also possible to register smaller websites with less than 10,000 page views per month with Ezoic!
What Does it Cost To Use Ezoic and AdSense?
The good news here is it is completely free to use either one of these services. AdSense gets paid by taking a portion of the fee advertisers pay for the ad (currently 32%). This happens before you ever see it, so the amount reported to you is all yours.
Ezoic, on the other hand, gives you closer to 100% of the advertising fees! You might be asking yourself how this is possible? It’s simple, Ezoic makes its money by keeping all the earnings of a single ad placed at the bottom of each page. That’s it!
If you want to see what your earnings look like with Ezoic, you can sign up here.